One of the many joys of making music is building connections with people as you release & promote your creations to the world. But building connections can be a bit tough, especially for artists who identify as introverts. Over the past few years, I’ve learned a few lessons about building connections, both through personal experience and observing the experiences of others. In this post, I’d like to share a few of these tips with you. They’ll likely come in handy as you attempt to build your music career.
Tip #1: Aim to Make Friends
As talented as you might be, understand that your listeners do have lives outside of listening to your music. Take an interest in their hobbies & passions, ask them how their day’s going once in a while. By doing this, you build a sustainable, three-dimensional friendship that exists outside of your music. Your listeners will see you as a genuine human being and will be much more willing to interact with you as you tweet, blog and release new music.
Tip #2: Genuine Communication Is Key
The only people who have the right to send out mass, generic emails are bands & artists with thousands of dedicated fans. This post is for people who haven’t yet reached that stage and so I say: each time you message one of your listeners, make sure it’s a genuine message aimed at them and them alone. Yes, it takes time. But if it feels like too much of a chore to you, skip right down to tip number 4.
By sending genuine messages to your listeners, you further build on your friendship with them. They will feel welcome to message you in the future as they’ll know they’re dealing with someone who actually takes the time to think about each person they communicate with.
Tip #3: Don’t Ignore Those Around You
The internet can be a fantastic tool for getting your music out to thousands of people all over the world. But don’t forget about those who live right around you! In many cases, your friends, teachers & family members can be a tremendous source of encouragement and support. You’ve probably already completed tips 1 & 2 with these people because you communicate with them all the time. often for non-music related purposes. Thus, you’ve already begun to develop that sustainable, three-dimensional relationship that I mentioned earlier.
You can build on this by continuing to take a genuine interest in their lives. Don’t just pop up whenever you’ve got a new CD or concert coming up. Even a simple smile & “hello, how’s your day going?” can go a long way.
Tip #4: Be Sincere Or Be Gone
If these tips sound like too much of a chore to you, you’re probably not ready to build connections in the music industry just yet. There’s no shame in this; it just means that you need to reevaluate your musical goals & think about how you intend to reach those goals. Despite what it may seem like, musical careers are not built on fantastic music alone. If that were the case, half of SoundCloud would be earning a living from their music. But that’s not the case.
This sincere, genuine approach takes a ton of time and effort, there’s no denying that. Even if you genuinely care about building friendships with your listeners, there will be days when you’d rather just shoot off a generic email and go watch a movie. But as you develop connections, the process gets much easier. Once you’ve built a few valuable friendships, you’ll find that they share your work with their friends and soon those friends become your friends.. And it just keeps going.
Happy Creating & Connection-Building,